Kick-off Call | Call #1

Our introductory call...

We discussed client consultation processes, and converting more brides through meetings, feeling stuck in business, and not converting inquiries. 

Action Items:

1. Be sure your business is listed on all bridal websites we discussed. Let me know if you need this list again

2. Post 2 reels per week on IG starting now

3. Create a brochure for your printed goods for photography

4. Reach out to your email list and personal connections to promote family and lifestyle work to generate quick income (not mini sessions.)

5. Begin brain storming new blog posts that will be SEO rich, and highlight local vendors and venues

6. Connect with me on Voxer

7. Begin posting natively to your business Facebook page (Tagging vendors and people when possible)

8. Create an IG highlight dedicated to your albums, prints, and canvases

9. GET EXCITED FOR the next 60 days

Coaching call #2

This recording started a little bit through our conversation - sorry about that!

Action Items:

1. Prep your email to your past brides to share about your new album offerings and have that sent by Feb 5th

2. Create a central place to store your submissions process (notion, Asana, Trello)

3. Follow up with the Zola Bride

4. Continue posting reels...ITS WORKING!!!

5. Load the rest of your templated emails into Honeybook Templates and be aware of your naming conventions EXAMPLES: "Wedding - inquiry email" "wedding - follow up not yet booked" etc

Coaching call #3

summary of our call 

Action Items:

1. Read Profit first before setting up your business bank account

2. Make updates to your contracts with LLC instead of your name

3. 

Coaching call #4 | Wrap Up

Action Items:

1. Make a softwares audit of your existing paid softwares and subscriptions (lightroom, pixiiset, website etc)
2. Watch the Pinterest video recording on HBB + check out the Simple Pin podcast as a first step for getting started with Pinterest. I use Tailwind and love it!
3. Open your Profit First bank accounts - YAY!!
4. Create a bride-specific email segment on your email list and look into Flodesk for a software with better automation and usability. Flodesk referral link: https://flodesk.com/c/KAYLABRINT

90 Day Intensive | Part 1

Action Items:

I used this domain checker link on your site:

https://ahrefs.com/website-authority-checker

1. Set up favicons, titles, or SEO optimization for each page of your site

Keyword change suggestions:

About page: I would change this to “About | Wilmington NC Wedding Photographer | Stephanie Alberse Photography” Instead.

Engagement page:

Engagement Photography | NC Engagement Photographer | Stephanie Alberse Photography

I suggest actually POSTING to your google business profile. Make a short checklist of places to post after you publish. Set a 15 min timer. Post to Pinterest, Facebook (album), Google biz profile, even updating your wedding wire and the knot profiles to be HIGH end.

Pricing guide thoughts:

We need more break down before pricing

more about you

more about experience

more about testimonials

for the pricing itself, start high and anchor high

add more images and explanation

a la carte hourly is too low

Idea: I’m wondering if you could do a holiday gift to 12 vendors you adore and that would really put you on the map with them. Southern Grown Vintage did this for me and it was like 35 a gift or something. she offers a discount code: JOYMICHELLE5

90 Day Intensive | Part 3

90 Day Intensive | Part 2

Your Social Media and Visual

Brand Evaluation

Instagram: Great use of your head shot - the same head shot is seen across many platforms which is GREAT. I love your feed and the use of reels. My suggestion is to update your highlights - Be sure that when a bride comes across your feed for the first time that she is seeing your absolute best work. I like to pretend to be a new client and tap through my highlights to see what comes up....the bad thing about highlights is that it often shows your OLDEST work first...so watch out for that. "recent work" is a great example of this - its 45 weeks old (which isn't necessarily bad but watch out because a bride will tap through 4 images at most before she decides that you are not for her.

Website: 

I love your work - it's extremely consistent. I don't think the black bar at the top of your website aligns with the fun, vibrant, and airy colors of the rest of your brand. Across your website I see the use the orange which seems to be your main brand color. I think it's very consistent but I also wonder if this isn't communicating a Luxury or fine art look. My suggestion would be to use a little less of it or mute the color so that it's more of a peachy nude tone instead. Perhaps you could ADD in a peace tone and still keep the pops of orange and teal? 

I also found your 
as seen in" icons to be a little all over the place (pictured above) 

Blog: Continue to update with weekly content and educational content that positions you as the expert to your bride

Facebook: Consider changing your cover photo to a few of your images (the same 3 as your home page could be perfect) and your logo. You can do this in canva

Pinterest: This one confused me lol I was expecting to see your work, your poses, your blog posts, etc....but I see "food porn" and lots of personal stuff. If you are going to have this linked on your business page be sure that there are boards with your work, your brides, venues, etc as the first thing you see. I would put all personal boards on private so that they are not visible.