Hook and Book Brides™

A step-by-step framework for standing out, working with your dream brides and ending the feast-or-famine cycle.
Enroll Now

Hook and Book Brides

A step-by-step framework for standing out, working with your dream brides and ending the feast-or-famine cycle.

Sign Up

Tired of marketing tactics that feel icky and don't even work?

Or maybe you're wondering how it would feel to:

Stop getting ghosted

Work with dream clients who happily pay your rates

Stand out in a saturated market

If that sounds good to you, then you're in the right place

...from Elementary teacher to full-time wedding photographer!

How Rachel began to attract and book her dream brides.



...from $500 for wedding photography to charging over $4,000!

How Karina went from taking bargain brides to consistently booking at her new rates



...from feeling all over the place to booking ideal brides on instagram!

How Virginia began attracting luxury brides through social media


Feeling frustrated and burnt out trying

#allthethings to get brides?

If so, you're definitely not alone.

The most common frustration I hear from photographers is, "I want to book more brides!" 

I get DM's almost daily saying, "I don't know how to stand out...it just feels like everyone is a photographer."

Let me guess. You tried posting to Instagram....you tried running sales and promotions. Nothing!

Not knowing how to connect with brides who will love and appreciate you (and pay your prices!) can feel super frustrating and at times hopeless. 

You might even wonder if it's possible.

I've got some news though, friend.

You ready?

The truth is this: booking brides (the right ones!) IS totally possible. 

And it doesn't have to be just for the lucky few. 

I've been there. Questioning. Worried. And wondering.

Wondering if I was too late to the wedding photography game. 

Wondering if I had what it took. 

Wondering if I would ever crack the code to marketing. 

You need a proven strategy. A framework to guide you. 

Hook and Book Brides is the formula and strategies I used to book myself out with brides!

I booked my highest wedding photography package ever!

Before taking Hook and Book Brides, I had so much uncertainty around my brand and how I told my story to the world. It changed the way I communicate with my couples. I recommend it to any wedding photographer looking to grow their business. 

- David Cetin | Orebro, Sweden

Stop the feast & famine booking

Dive into the step-by-step trainings that make you stand out and attract dream brides consistently.

Enroll Now

This course is for you if:

✔️You want to attract the right brides who will pay your rates

✔️You need a proven system for standing out in a saturated industry

✔️You are tired of getting ghosted

✔️You enjoy video-based learning with a detailed workbook to guide your implementation

✔️You want clarity around your brand and marketing 

✔️You want assurance that you are marketing strategically to the RIGHT brides

✔️You are willing to take action, and apply new concepts to market better and attract quality brides!

Here's what students are saying...

Here’s how it usually goes... 

Photographers want to jump straight into the marketing and ignore branding.

This is a mistake. Why? They end up feeling totally unclear and directionless on how to get their message out into the world. That’s because they have things a little out of order.

Your brand is the foundation for the rest – it’s your blueprint.

That’s why this course teaches BOTH: branding right alongside marketing. You need BOTH to really succeed in booking brides.

Just imagine…

✔️Always having a steady stream of new brides and inquiries coming into your inbox!

✔️Getting to work with brides who love you, appreciate your work, and pay on time (cha-ching!

✔️Feeling clarity on what makes you different and unique and knowing exactly how to sell that to brides (even in a saturated market!)

✔️Finally ending the feast or famine cycle of inconsistent clients and money

Ready to get started?

Let's do this. Get instant access today.



The proven strategy for hooking and booking brides.

Part 1 | The Brand Strategy

This module is all about setting your business up for success when it comes to marketing later on. Before you can effectively get the word about your photography, and in front of the RIGHT brides, you must strategically brand yourself. This 6 video series will walk you through the steps to uncovering your unique brand position, define success, and ultimately how you stand out!

Value: $497

The Hook and Book Brides Workbook

100+ Pages of implementation goodness! As you move through the video lessons, this book will guide you in exact steps for taking action and applying what you learn.

Value: $197

Part 2 | The Marketing Framework

This module is all about getting you visible, attracting the right brides into your business, and converting them into your customers. Each of the 8 video lessons build upon the previous one to help you market like a pro!

Value: $497


Joy's Wedding Email Templates

My copy paste strategy for nailing the inquiry, follow-up, booking, and beyond! 

Value: $197

Social Media planner

Use these digitally or print them out for crafting your social media game plan and track your analytics and data. 

Value: $57

High-Engagement Captions 

If you've ever drawn a total blank when posting to social media, I've got you covered with these high-engagement caption prompts.

Value: $67

Live Q&A Calls

These group calls are to answer your specific questions so that you never feel stuck!

Value: $697

Student-Only Facebook Group

Get feedback, motivation, and accountability inside the members-only Facebook group. 

Value: $397

Total Value: $2,606


You may have questions...

Meet your instructor 

Hi friend! I'm Joy - wedding photographer, YouTube educator, and mama! 

I help photographers stand out in their market and get incredible clients through killer marketing strategies that actually work. 

Hook and Book Brides is my signature program teaching you everything that I did to build my own wedding photography business from the ground up. I'm talkin' going from zero photography or business know-how to being fully booked. 

This program gives you the framework for standing out AND booking dream brides!

Ready to dive in?

Simply choose the option below that works best for you.

Normally this program is $697 and you get it for $497!

Limited time offer will end soon!

1-Time Payment (the best value!)


Discounted from: $697!

  • Signature video trainings of step-by-step brand and marketing strategy 
  • 100+ Page Course Workbook 
  • Private Student Facebook Support Group
  • Bonus Vault with PDF's and Video Trainings!
  • Live group Q&A calls with Joy
Join for $497

Payment Plan


3 payments of $187

  • Signature video trainings of step-by-step brand and marketing strategy 
  • 100+ Page Course Workbook 
  • Private Student Facebook Support Group
  • Bonus Vault with PDF's and Video Trainings!
  • Live group Q&A calls with Joy
Join for $187

"Due to Joy's course I was able to shoot my first wedding a couple of weeks ago, and I have further bookings for next year!"

- John B.